KFC Cola BBQ wicked wings

We worked with a 3D graphics artist to create the perfect gooey, sticky, cola-y, liquid, to drizzle down through the headline of this out of home ad. This finger-lickin’ good design helped generate hype for the limited edition KFC product, which exceeded all sales goals.

The TVC for the product was focussed on the irreverent joy of licking the sticky Cola BBQ sauce off your fingers, which took KFC’s already Finger Lickin’ Good chicken to a whole other level.

Client: KFC

Role: Senior Art Director