COCA-COLA designated driver

Coca-Cola wanted to help decrease road accidents over the infamously deadly Easter Long Weekend on Australian Roads. So they offered free Coke products all weekend to designated drivers, and we created this vintage-inspired Coca-Cola illustrated poster, to let the public know. It was displayed on in-venue screens in bars and in Out of Home placements around Australia.

I’ve included some of my creative scamps below the finished ad, which I really enjoyed coming up with.

Client: Coca-Cola

Role: Art Director

CONCEPT SCAMPS ($1 coke proposition)