KFC Boxed meal

A KFC's Boxed Meal is such a treat, it's the gift you give yourself.

To remind people of this fact, we created a digitally-led campaign (Youtube pre-rolls, banners, web skin) highlighting the many reasons you deserve to reward yourself with a KFC a Boxed Meal.

We also placed digital OOH in shopping malls, with messaging that changed based on the time and day - for example, on Monday at 4pm the message would update to read: ‘Because you made it through Monday’.

Client: KFC

Role: Senior Art Director